Privacy Policy

Last updated: August 2026

Desert Roots Care (“we,” “us,” or “our”), operated as a trade name of Lang Bookkeeping LLC, respects your privacy. This Privacy Policy explains what information we collect when you visit desertrootscare.com (the “Site”), how we use it, and the choices you have.

1. Information We Collect

Information you provide directly

If you contact us through our Contact page or by emailing us, we collect the information you choose to share — typically your name, email address, and the content of your message. We use this only to respond to your inquiry.

Information collected automatically

Like most websites, we automatically collect certain technical information when you visit the Site, which may include:

  • IP address and general location (city/region level, not precise location)
  • Browser type and device information
  • Pages visited, time spent on the Site, and referring website
  • Search terms you enter into our facility search tool

We collect this information through standard website analytics tools. This helps us understand how people use the Site so we can improve it — for example, seeing which cities people search for most helps us prioritize which areas of Arizona to cover in more depth.

Cookies

The Site may use cookies or similar technologies for basic functionality and analytics purposes. Cookies are small files stored on your device. Most browsers let you block or delete cookies through your browser settings; doing so may affect some functionality of the Site, though our core facility search will continue to work.

2. What We Don’t Collect

We want to be direct about this: Desert Roots Care does not currently require account creation, does not process payments from individual families, and does not collect sensitive personal information about you or your loved one’s health, care needs, or finances. Searching and browsing our facility directory does not require you to submit any personal information at all.

3. How We Use Your Information

We use the information we collect to:

  • Respond to questions or correction requests submitted through our Contact page
  • Understand how visitors use the Site and improve its content, search functionality, and coverage
  • Maintain the security and proper functioning of the Site
  • Comply with legal obligations, if applicable

4. We Do Not Sell Your Personal Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. If Desert Roots Care introduces paid features for facilities in the future (such as featured listings), those transactions will involve facility operators, not the personal information of families searching the Site.

5. Third-Party Services and Links

The Site is built on WordPress and may use third-party service providers for hosting, analytics, and security. These providers may process technical data (such as IP addresses) on our behalf, solely to help operate and improve the Site.

The Site also links to third-party websites, including the Arizona Department of Health Services and AZ Care Check. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies directly.

6. Data Retention

We retain contact form submissions and related correspondence only as long as needed to address your inquiry and maintain reasonable business records. Automatically collected analytics data is retained according to the standard practices of the analytics tools we use, and is not used to identify you personally.

7. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, which can include the right to know what information we’ve collected about you, request deletion of your information, and opt out of certain data uses.

Arizona does not currently have a comprehensive state consumer privacy law, but we’re committed to honoring reasonable requests regarding your information regardless of where you’re located. To make a request, contact us through our Contact page or email info@desertrootscare.com, and we’ll respond promptly.

8. Children’s Privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Data Security

We take reasonable measures to protect the information we collect, including standard website security practices. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, reach us through our Contact page or email info@desertrootscare.com.